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Colgate Recruits Celebrity Makeup Artist

Mario Dedivanovic is introducing new Radiant Toothpaste by Colgate Optic White

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By: Marie Redding

Senior Editor, Rodman Media

Colgate Optic White recruited celebrity makeup artist Mario Dedivanovic to introduce its new Radiant Toothpaste. It claims to be a new premium formula that “goes beyond the surface to whiten teeth inside and out for a more radiant, white smile.”

Bill Van de Graaf, Vice President and General Manager, North America Oral Care Marketing at Colgate-Palmolive says, “The launch of Radiant Toothpaste by Colgate Optic White represents our continued growth as a premium oral care beauty brand to help women achieve a radiant white smile. We are excited to partner with Mario given his deep beauty expertise and passion for helping women everywhere feel beautiful inside and out.”

Dedivanovic kicked off his partnership with the brand by hosting an Instagram Live session demonstrating how to bring out your inner radiance through your smile, along with tips for achieving the best makeup looks from the red carpet at home.

Radiant Toothpaste by Colgate Optic White is now available at retailers nationwide. Follow the brand and Dedivanovic on Twitter and Instagram using the handles @OpticWhite and @MakeupByMario.

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